Indore, Madhya Pradesh, India — August 26, 2026 — Artificial intelligence is becoming an increasingly visible part of the shopping journey in India, with new findings presented at the NIQ Insight Summit India 2026 showing that 92% of surveyed urban Indian shoppers reported using at least one AI tool while shopping during the past month.
The finding, reported by The Economic Times, points to a significant change in how consumers are beginning to discover, evaluate and make decisions about products. AI is moving beyond a general productivity tool and becoming part of the consumer decision process.
For ecommerce businesses, this creates a new consideration: customers may increasingly begin their product research with an AI assistant rather than a traditional search engine, marketplace or social platform.
That does not mean traditional search or social commerce is disappearing. Instead, ecommerce discovery is becoming more fragmented, with consumers moving between search engines, social platforms, marketplaces, messaging applications and AI tools depending on what they are trying to accomplish.
The change creates a new challenge for merchants. Having an online store is no longer only about providing a place where customers can complete a transaction. Businesses also need clear product information, understandable brand positioning and useful digital commerce experiences that can support customers as they research and evaluate products through different channels.
For Indian businesses, particularly emerging brands and smaller ecommerce operators, this shift could make the quality of their digital commerce presence increasingly important. Products need to be presented clearly, business information needs to remain accurate and the overall customer journey needs to work across the channels where consumers are discovering products.
Shopiators, an India-first AI Commerce platform, is building its platform around this changing ecommerce environment. The platform combines AI-assisted store creation with ecommerce capabilities designed to help Indian businesses establish and manage their own online commerce presence.
“AI-assisted shopping is becoming part of the real consumer journey, and Indian businesses need to pay attention to that shift,” said Yogesh Khasturi, Founder of Shopiators. “The opportunity is not simply to add AI to an ecommerce store. Businesses need to build digital commerce experiences that are clear, useful and ready for customers who may discover or evaluate their products through AI.”
The growing use of AI during shopping also creates an opportunity for businesses to rethink how they approach digital commerce. Instead of treating AI as another isolated marketing channel, merchants can prepare their stores, product information and customer experiences for an environment where AI increasingly participates in product discovery and decision-making.
Shopiators is focused on making AI Commerce more accessible for Indian businesses and is publicly available for businesses looking to launch and manage their online stores.
About Shopiators
Shopiators is an India-first AI Commerce platform designed to help businesses launch, manage and grow online stores with less technical complexity. The platform combines AI-assisted store generation with ecommerce management, payments, logistics, customer communication and growth tools. Its mission is to make AI Commerce more accessible for Indian businesses.
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Email: support@shopiators.com
Website: https://shopiators.com/
